We don’t have to tell you that lawn care is a competitive business. You probably also know that most of the competition is done before the customer even contacts you; it’s online, in flyers and doorhangers, on signs, truck wraps, EDDM and a million other places. But most of all online. Nearly 80% of consumers will hit the web when researching a service purchase like lawn care, so your site really has to get the message across in a way your potential clients will connect with. We’ve chosen five different sites to show you different, yet equally effective approaches to winning the web.