“Design is the silent ambassador of your brand.”
– Paul Rand
Your website says a lot about your business and brand. A well-designed website is sometimes the difference between whether a customer stays on your site or leaves. 38% of people will stop engaging with a website if the content/layout is unattractive, but it goes beyond design. Websites must offer the types of information that customers are looking for. This one seems given, but some businesses still miss the mark. A recent study by KoMarketing found that 51% of people think “thorough contact information” is the most important element missing from many company websites.
In looking at carpet cleaning websites, we found that many were lacking when it came to design or information. However, we did come across several good examples of businesses who are making the most out of their main pages and websites. You’ll see that the elements and approaches in their website designs, like having a good navigation and presenting clear call-to-actions, apply to many other field service industries as well.
Miracle Cleaning Team
With website design, sometimes simple is more. Many websites will use a hero image (a large banner image that’s generally placed front and center on a website) to draw consumer interest. This is the case with the Miracle Cleaning Team’s website, which draws on the cute factor with the beautiful image of the dog on the carpet. It certainly captured our attention, as did the bright blue box to call the business or submit a quote (Tip: your call-to-action should be one of the first things a customer should notice when they come to your site). The nice thing about a hero image is that it’s easy to refresh. You’ll just want to make sure you have a high-resolution photo. You can also take Miracle Cleaning Team’s approach and feature more than one image. This is great if you want to promote additional services you offer or link to other areas of your website.
USA Clean Master
USA Clean Master features a nice design and layout for their website, making great use of colors to separate out different sections of information and utilizing cartoons and graphics like the cleaning superhero to add personality to the site. The right information is presented and in a format that’s quick and easy to digest. We found ourselves wanting to scroll down the page because of this. The business’ current promotional offers (a good strategy to hook customers in) and contact information are up at the top, followed by compelling content like before and after photos. We also like that they promote their pricing up front. Not all carpet cleaning businesses choose to do even though it’s one of the first things customers look for.
Ecodry Carpet Cleaning’s website is similar to the first two websites we shared. Like Miracle Cleaning Team’s website, it showcases a hero image — this time it’s a gorgeous living room, evoking feelings of a clean, modern home to consumers. Like USA Clean Master, it has a nicely-designed website that breaks out the main page in sections to share different kinds of content. What stood out to us with Ecodry’s website is that no matter where you are on their site, you can easily access their form page to get a quote. They have green call-to-action buttons (i.e. “Clean My Carpets” and “Get Professional Cleaning Today”) that live across their site, not just on their main page. Their navigation bar, which also has a “Quick Quote” button, also stays with you as you scroll down their pages. Ecodry also does a great job of touting their recognitions, reviews and certifications throughout their main page.
We were drawn to Affordable Joe’s website for its colors and design. The orange and brown colors are used throughout the site and create consistency. We like the use of graphical buttons on its main page to showcase its various services (carpet cleaning, upholstery cleaning, tile and grout cleaning, water extraction). Another thing we love is the display of printable coupons, which is a great way to capture deal-seeking customers. Affordable Joes also didn’t forget to share why customers should choose them, which is presented in a graphical box further down on the main page. Presenting your value proposition to consumers seems obvious, but many companies miss this on their websites.
Real Green Cleaning
Real Green Cleaning is a husband and wife that is passionate about bringing a sense of “green” into the homes and businesses they serve. What we love about their site is the personalization it has. The owners of the business have chosen to showcase a photo of their family right on their main page. We also like that they focused on sharing their mission and what green carpet cleaning means to them. You can sense their passion for health and environment from the information they provide. In addition to personalization, the website also has a clear, focused navigation at the top of the site and the left rail with banner art.
One Final Point
With mobile devices now accounting for nearly 2 of every 3 minutes spent online, you’ll want to make sure your website is mobile-friendly and responsive, meaning the layout you create adjusts with the customer’s screen size, whether it’s a desktop, tablet or mobile device. Many website builders like Squarespace address this by offering templates that optimize sites for mobile devices.