“Design is the silent ambassador of your brand.”
– Paul RandYour website says a lot about your business and brand. A well-designed website is sometimes the difference between whether a customer stays on your site or leaves. 38% of people will stop engaging with a website if the content/layout is unattractive, but it goes beyond design. Websites must offer the types of information that customers are looking for. This one seems given, but some businesses still miss the mark. A recent study by KoMarketing found that 51% of people think “thorough contact information” is the most important element missing from many company websites. In looking at carpet cleaning websites, we found that many were lacking when it came to design or information. However, we did come across several good examples of businesses who are making the most out of their main pages and websites. You’ll see that the elements and approaches in their website designs, like having a good navigation and presenting clear call-to-actions, apply to many other field service industries as well.
1. Miracle Cleaning Team
miraclecleaningteam.comWith website design, sometimes simple is more. Many websites will use a hero image (a large banner image that’s generally placed front and center on a website) to draw consumer interest. This is the case with the Miracle Cleaning Team’s website, which draws on the cute factor with the beautiful image of the dog on the carpet. It certainly captured our attention, as did the bright blue box to call the business or submit a quote (Tip: your call-to-action should be one of the first things a customer should notice when they come to your site). The nice thing about a hero image is that it’s easy to refresh. You’ll just want to make sure you have a high-resolution photo. You can also take Miracle Cleaning Team’s approach and feature more than one image. This is great if you want to promote additional services you offer or link to other areas of your website.