Going from drywall to design can be confusing.Creating a website on your own seems scary at first, but there are several tools to make it look professional without hiring an expensive web design company to do it for you. Creating your company website yourself isn’t just satisfying, it can be a cost-effective way to build trust with prospective customers and enhance their overall customer experience. Here are your objectives:
1. Create a blueprint.
“Failing to prepare, is preparing to fail.”
– Benjamin FranklinFirst, ask yourself how your company will benefit from a website. Many home service professionals get their business from word of mouth or lead generation sources such as HomeAdvisor, Angie’s List, ThumbTack or Amazon Home Services. Perhaps you would like to add a website to your profile to help you secure more leads through features like online booking and embedded contact forms. Or maybe you’re just looking for a simple site with your contact information on it and a few customer testimonials. Maybe you just want a place to refer customers so they can look at photos from recent jobs you’ve completed. Determine what pages you would like to have on your site. These are the main categories you will store your information under. Keeping these broad, but clear is the best way to ensure customers are curious enough to click them, but have a good idea of what they will find once they do. Example: Home, Services, Testimonials, About Us, Contact Creating a website “blueprint” that lays out why you’re creating the site and the main things it needs to include will ensure you’re happy with the end result.
2. Build a solid foundation.The same way every house needs a solid foundation, your website’s foundation ensures it’s stability and guards you from potential future threats (which seem unlikely, but are pretty common). Make sure you secure the future of your site by leveraging some tried and true tools to create that foundation:
- Choosing a web-host with 24/7 support so that if something does go wrong you have someone available to assist you right away. WordPress and Squarespace are two of the world’s most popular hosts. Check them both out before deciding which is right for you.
- Selecting a webhost that automatically backs up your site for you. Most hosts do automatic back up, but make this a requirement when shopping around.
- Always use a .com (there are a few new domains that are becoming popular such as “.io” and “.me” but when it comes to security “.com” is your safest bet.
- Never use a dash (/) or a hyphen (-) in between words in a domain name. For example: “washington-hvac.io” vs. “washingtonhvac.com”