Every business wants to be known for the quality of their service. Word of mouth is the strongest force in advertising, and customers who remember being treated well are the most loyal out there. With dedication, you can build a loyal customer base that will keep you in business for many years to come. Just about every business owner understands the importance of customer service, and most would insist that they always give great customer service. However, most people would describe their experiences with great customer service as very rare. There’s obviously some sort of disconnect between the service professionals feel they give, and the service the customer feels they received.