I spoke to the CEO of a rather large marketing firm that specializes in building a presence for small businesses on the web. He explained to me that what they sell is a pain killer. What we sell, field service software, is a vitamin. People take vitamins when it’s convenient. People take pain killers because its absolutely necessary. What he meant was field service management software is a nice-to-have, not a must-have. The benefits of field service management software were limited to “saving time”, “getting organized”, and “working smarter”. All great benefits but nothing most businesses care about. But I disagreed strongly. Especially in today’s competitive environment dominated by mobile-cloud field technology. The benefits of field service management software are much broader than the above mentioned. Sure, those are legitimate reasons to use field service software. But if you are not using field service software, you will be out-of-business within the next decade, and this is a guarantee. If going out of business sounds painful, then consider field service management software a pain killer. Here’s why. [box]Pain Killer Reason #1 Your competitors are using it. This isn’t keeping up with the Joneses. This is your neighborhood competitor showing up at a client site with an iPad to create an estimate with style. And you showing up with a clipboard and and price book taking twice as long to get him a quote. Guess who the client is going with? You lose![/box] [box]Pain Killer Reason #2 You are are getting paid slow. Even worse, you aren’t getting paid at all. We’ve all been there. Paper work slips through the cracks and you don’t even realize a client owes you money until weeks later. And driving paper work back to the office for billing is soooo 2008. If getting paid late or sometimes not at sounds painful, then consider field service management software a pain killer.[/box] [box]Pain Killer Reason #3 Your field technicians are ripping you off. Well, that might be harsh but the reality is that you don’t have visibility over your work force if you are still on pen and paper. Your field tech says he was on client-site, but was he really? Your tech says he worked 4 hours on site, but did he really? You say you sent him 10 jobs. He said he only received 8. You don’t have an audit trail that a field service software system provides. Good luck with your 1980s field service honor system.[/box] So while saving time, getting organized and working smarter are vitamin type benefits, rest assured that a new generation of managers are taking full advantage of field service management software. If being put out of business because you couldn’t keep up with the competition sounds painful, then consider field service management software a pain killer.