Why is it so important?Maybe you’re in the field service industry, or maybe you have a small shop. Maybe your company is mobile and you work from home. Either way, you have a location-based business, making it imperative for you to show up on a map – specifically Google’s. Of your potential customers, 33% of their online searches are local. Divide that by your local population and you’ll find the number of people that could potentially find your business. On top of that, 50% of them will visit a store or contact the business they find. That means there is a ton of potential customers using Google Maps to find companies. However, that’s only half of it. Of all potential customers, 88% of them trust online reviews. This makes it imperative to not only show up on the map, but develop an online reputation.
How do you make it happen?It’s pretty easy to sign up for Google Business; just follow this link to learn more. They have a great tutorial, and will explain Google search, Google Maps, and all of the other features much better than I can. In short, you’ll fill out some very basic information about your business. Just be ready to upload your logo and some photos to put your best foot forward with potential customers. After you’ve created your Google Business page, the next step is imperative. You’ll need to reach out to current customers and ask them to provide a review on your Google profile. That might sound burdensome, but it will create a sense of trust for all of the new customers who will find you through Google. This will ultimately drive customers your way.
What are the benefits?
- Your profile is more likely to show up at the top of their search results for targeted keyword phrases (ie, “Fairfax Plumbing Service”).
- You can customize parts of your profile, like service area. For example, you can set it by a 5, 10, 15, 20, or 50-mile radius that you want to provide your service in.
- You can offer discounts and coupons as part of your profile, increasing the likelihood of visitors to your website, and growing your customer base.
- You don’t have to have a physical location; Google Business is effective for online or freelance companies as well.
- You will automatically show up on the map.
- This replaces paper yellow pages.
- If it’s optimized, along with a good website, you’re almost guaranteed to show up on the first page of a search.
- Mobile phone users specifically benefit the most, because those populate at the top of the search no matter what.
- It’s free.