You know what you’re doing when it’s you and the hardware. Or even the software (why doesn’t everyone just use Linux, you ask yourself constantly, but if they did you’d be starving for jobs). But when it comes to telling the world what you do and how good you are at it, you aren’t so confident. Networking? Bleh. Cold calling? If you wanted to do that for a living you’d be a telemarketer or that guy from Wolf of Wall Street. All you really want to do is your job, and you know the work is there. The question is, how do you get that work without descending to fakey tactics on the schmooze circuit, a prospect which causes your toes to curl in anticipatory horror? We have good news: it’s not only possible, it’s not even hard. With a little preparation and some self-analysis you’ll be able to present yourself authentically as a professional, competent, and experienced computer repair tech who is open for business. Here are some of the best tips we have to help you build and execute an effective marketing strategy.