“Pleasure in the job puts perfection in the work.” – AristotleAs an owner of a field service business, your clients are the lifeblood of your company. But, many service business lose out on jobs they deserve. We’ve compiled a list of the top reasons your service business lost the job to help you avoid the common errors many businesses make.
1. You weren’t enthusiastic or pleasantWhether you’re going to a job interview for an individual position with a company, or you’re trying to win a service job, being engaging and personable is almost as important as the skillsets you bring. People want to work with people they like and people hire people they like. If you can break the ice and make a good first impression, you can potentially win more jobs.
2. You weren’t fast enoughChances are that your service business offers emergency services and/or 24/7 service. When a customer has an emergency, such as a leak or a broken heater during the winter months, they need service as soon as possible. At that point, the urgent need takes away the convenience of shopping around for the best deal. It’s likely that the customer just wants someone who can get the job done in a timely manner. If you get the call, it’s vital that you reach out to the customer at least twice by phone and once by email no later than an hour after you receive their request.
3. You have poor online/social presenceOverall, 74% of consumers use social media to make a purchasing decision. If you have a good presence online and understand local Search Engine Optimization, it can even assist you in bringing in more quality leads. There are a few easy ways to increase your online presence through positive reviews and social media profiles. Create a social strategy and make sure you are posting regular updates so that potential customers can see your work. A strong presence online can help to legitimize your company’s name and reputation in the eyes of a prospect.