Look the part on the digital frontAs much as we love brick and mortar stores, the way people discover your business has changed. In fact, it changed a long time ago. There are so many tools out there that can help you build a website, but still, more than half of small businesses don’t even have one. It’s time to get online. Put yourself in your customer’s shoes. Imagine you’re sitting in your living room, browsing the internet for the perfect company to build your dream bathroom. If you’re like 80% of the world, the first thing you do, is hit up company reviews. After you find someone who sounds reputable, you’ll probably stumble onto their website. The majority of your potential customers will read your reviews and visit your site. Which means you’ll want to have something that’s reputable and that people can trust. I know, I know — using the internet might not be your thing. Luckily, there are a ton of resources that can streamline this process for you. Here is a quick and dirty guide to making your digital showroom (without costing an arm and a leg).
- Find a good name – I suggest you start with a good web address or URL. Something easy to say and spell. There are some good resources for this, but check out impossibility. If your URL isn’t important you can find a good name on Naminum.
- Make a logo – That’s right, I said make. There are a ton of free logo generators out there. As much as I hate to admit it, Hipster Logo Generator is pretty fun. Canva is also user-friendly.
- Build a website – In order to build an incredible website, hiring a good design firm is recommended. However, if you’re not quite ready to commit to spending a little money, check out some template sites. Squarespace and WordPress are always a good place to start. Everything is relatively intuitive, and if it’s not, a little Google research will go a long way.