Marketing to Millennials: The 3 M's Could Determine the Longevity of Your Business
The 3 M’s:
Millennials, Marketing and Mobile.
As a home or commercial service business owner or manager, you have to always be looking forward as well as managing day-to-day business needs. If you want to ensure your business’s future success, these are the 3 “M”s you should start thinking about now:
According to the National Association of Realtors, millennials (those born between 1980 and 1995) already make up 32 percent of homeowners. That rate is likely to increase rapidly over the next couple of years, since over 60% of millennials are still under the age of 30 and the average homeowner in America is over 32. Over the next few years, millennials will make up the majority of homeowners in America.
As a home service professional, what does this mean for you? You need to evolve your business to meet millennials’ needs and expectations or your business could rapidly become obsolete.
Millennials are unique because they are the most tech savvy generation, but did not grow up with tablets in their hands. They still remember what life was like before technology took over, but love the convenience it brings to their lives. If you as a home service professional want to cater to, and relate to millennials, you need to speak their language to fit their expectations.
You can become the go-to provider for millennial homeowners in your area by adjusting your marketing strategy and going mobile.
Businesses that fail to evolve their services with the current marketing techniques and technology will eventually be outperformed by their more agile competition. About 60 percent of small businesses have little to no online presence. And only 12 percent have active Facebook pages. Ignoring core online marketing channels could spell trouble for any small business looking to attract new customers, especially millennials (who already have decreasing attention spans).
The first thing most prospective customers will do today is Google you, even if their their trusted neighbor or mother recommends you. If you have little to no online presence, it will be hard to gain trust. Having an up-to-date and visually appealing online profile in the places people expect them (a website, Facebook page, Yelp page, HomeAdvisor profile, etc.) can help you draw in new business.
If you want to grab the attention and gain the trust of millennial homeowners to win more jobs, you will need to empower them with an even blend of education and choice. Because millennials are used to constant contact and communication, gain their trust by making yourself an easily accessible resource for them by upping your mobile game. 1. Give them the option to get in touch with you the way they know best: through text messages.2. Give them complete visibility over work and allow them to pay online by allowing access to an online portal.3. Allow them to send you messages on your Facebook page and Yelp profile and respond to them quickly.
Conquering the 3 M’s is vital to your business’s future. If you can make your business mobile, and master marketing to millennials and other core customers, you’ll be able to grow with the changing behaviors and demographics of homeowners.
One sure way to get a leg up on the competition?
Go MOBILE with the mHelpDesk mobile app available now on Google Play and the Apple App Store. Click here to learn more!<app store badges and links>
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