Service Business Techniques Learned From The Pocket Monsters
In less than a week, Pokemon Go has taken over the world. Gamers are leaving their couches, non-athletes are getting exercise (whether it’s intentional or not isn’t the point), and 80s babies are enjoying an overwhelming sense of nostalgia. The little pocket monsters have even invaded the workplace, getting banned from the network at companies like Boeing where the game has negatively impacted employee productivity. Addicted employees were quick to rebel:
1. BrandPokemon Go isn’t the first augmented reality exergame of its kind. The game’s creator released a similar game called Ingress back in 2012. Maybe you’ve heard of it, but chances are you haven’t, and the reason for this isn’t necessarily because the game was poorly made or lacked in functionality. The reason is simply branding.
As a service business, having a strong brand is important when trying to gain the trust of your clients. Building your brand can help you obtain more organic leads through recognition and professionalism. Branding is also a way for you to stand out against your competitors who lack brand appeal or awareness. Start with a strong logo and a sleek, well-designed website so that customers are impressed when they land on your site and will be encouraged to reach out or submit a service request.