Businesses that pay for advertising on Yelp see an average revenue increase of $23,000 per year.
Electronic “word of mouth” and advertising are powerful. Reviews and recommendations on websites like Yelp, Facebook, and HomeAdvisor can either boost your business or make getting new customers much more difficult. Reputation, trustworthiness and timeliness are three factors that homeowners care about when they’re shopping around for someone to work on their next project. 90% of customers say online reviews have a major impact on that decision-making process. If you’re really serious about your company’s success, it’s imperative that your online reputation shines. Yelp is one of the main places homeowners and others looking for field services rely on to find reviews of companies they’re considering. So if you’re a local business and you’re looking to grow the quality and quantity of customers you have, cleaning up your Yelp profile is a priority. Here are 3 tricks to getting more Yelp leads: RESPOND TO REQUESTS QUICKLY If you were a homeowner that had a leaky pipe gushing water all over your kitchen, which company would you go with?
The company that responds in 1 hour is more than likely going to get this critical job over the company with a poor response time. After setting up your account, Yelp will monitor how fast you respond to your customers. This is one of the first things customers see on your page so it’s extremely important to get “in the green” by having a speedy response time. Tip: Give quotes coming from Yelp a high priority and respond to them first in order to boost your response time. ADD CALLS TO ACTION Yelp can also be used as a marketing tool once you’ve gotten the homeowner onto your Yelp profile. You can use their “Call to Action” buttons to direct the reader to download a coupon or submit a service request. Yelp’s Support Center has outlined a few Call to Action best practices to follow:
Pick an action that isn’t already possible on your Yelp page
Pick the action you value most, and make sure the button text matches the page you’re linking to
Engage customers in a useful way – make sure there is a reason for the customer to click it
So if you’re starting from scratch or just have a few older reviews, how do you get started? It’s easy; just ask. To ensure you remember to ask, you could draft an email or card to send to all customers after the job. It could read something like this:
Tip: Make your customers aware of your Yelp page, and ask them to review you. Put a small statement inviting your customers to “Review Us On Yelp!” on your electronic invoice and put it on your website as well. Don’t forget to include a link to your Yelp profile to make it easier for the customers!
“My company has really enjoyed working with you on this project! We would really appreciate if you would share your experience on Yelp so that others can learn what it our company does. Thank you again, and we hope to have the opportunity to work together in the future.”
3 TAKEAWAYS TO GET MORE YELP LEADS
Prioritize responding to Yelp requests to maintain a fast response time
Add “calls to action” to your Yelp profile to drive action
Encourage customers to leave a review on Yelp